3 Ways to Connect with Your Audience on Instagram | The Preset Market

Open Menu

Create professional-looking phone photography — with just a tap!
Discover actionable, dependable small business education.

Grow your brand, business, and blog:

Create professional-looking phone photography with just a tap — and discover actionable, dependable small business education.

Social Media Marketing

3 Ways to Connect with Your Audience on Instagram

Social Media Marketing

3 Ways to Connect with Your Audience on Instagram

Instagram has become a go-to marketing resource for diverse small business owners all over the world. Not only does Instagram allow you to share freely about your business and your expertise — but it also allows you to develop personal connections with your prospective clients and fellow business owners. Sometimes, using Instagram on behalf of your business can be a challenge: Where do you begin? How do you form those meaningful connections? Today, we’re excited to explore 3 creative ways to connect with your audience on Instagram!

3 Creative Ways to Connect with Your Audience on Instagram - The Preset Market - Best Mobile Lightroom Presets

3 Ways to Connect with Your Audience on Instagram

  1. Build an “introductory” post into your weekly Instagram calendar. Every week, dedicate one Instagram post to sharing about who you are, what you do, who you serve, and how you serve them. Although you’ve been dedicated to your Instagram profile from the start, you’re gaining new followers every day who may need to be formally introduced to you and to your business. This “front of mind” marketing approach can be beneficial not only for new followers, but for past followers who may be in need of the products and services you have to offer.
  2. Use Instagram Stories freely. Instagram Stories give you an opportunity to provide a less-curated look at who you are, what you do, and how you do it. Share a behind-the-scenes look at your creative process, talk about a recent project you completed, or simply share how you approach each workday. These personal details can help to build personal connections.
  3. Engage. On Instagram, it’s natural to connect most with the people you’re following — or to simply respond to the comments you receive. However, it’s also important to engage with Instagram users beyond your followers and friends. Doing so can cultivate community and help Instagram to feel and become more rooted in connection-building.

We are so hopeful today’s post equips you to more seamlessly connect with your audience on Instagram!

Share the Post:

E

Discover your Preset Style

Transform your phone photography with just a tap, using The Preset Market's mobile Lightroom® presets!

Transform your Phone Photography

About The Preset Market

Grow your brand, business and blog: Create professional-looking phone photography with just a tap — and discover actionable, dependable small business education.

October 20, 2020

Shop The PResets

Grow your brand, business and blog: Create professional-looking phone photography with just a tap — and discover actionable, dependable small business education.

The Preset Market

Meet Kelly and Andra, co-founders of

Crisp and Bright Presets

By The PReset Market

$29

Neutral and Warm Presets

By The PReset Market

$29

Shop All

Transform your phone photography with just a tap using The Preset Market's mobile Lightroom® presets.

Shop The Preset Market's mobile Lightroom® presets.

Learn More

Buy Now

Learn More

Buy Now

a

take the quiz + find out

What really sets your brand apart?

The key to success? Know what makes you stand out.

You May Also Enjoy:

a

Discover your Preset Style

Transform your phone photography, create a cohesive Instagram feed, and build brand awareness — beautifully.

Shop the Professional Mobile Lightroom Presets

Transform your Phone Photography

After

Before

After

Before

After

Before

10 Things Your Website Should Do

Episode 032

How to Create a Structured Workday

Episode 019

3 Ways to Embrace Slow Business Growth

Episode 026

When and How to Raise Your Prices

Episode 014

Top-Rated Episodes:

Tune In and Subscribe

Building a strong, successful, sustaining brand is within reach. The Brand It, Build It Podcast offers weekly, actionable education to help you grow your brand with purpose and strategy.

Hosted by Kelly Zugay + Andra Barkey

Brand It, Build It Podcast

a

Transform your phone photography beautifully — with just a tap!

MOBILE LIGHTROOM® PRESETS, CREATED BY LEADING PHOTOGRAPHERS