For small business owners, social media marketing offers a variety of ways to connect with your audience and to grow your business. More than a social media marketing platform, Pinterest acts more like a search engine — a place where your prospective customers and clients can search for keywords in order to come upon your content, and therefore, your business. Today, we’re sharing how to use Pinterest to grow your business!

Use Pinterest to Grow Your Business

1. First, create your Pinterest business profile and complete every field within your profile. Pinterest offers unique resources for business owners, so signing up for a business profile can be advantageous. From analytics to advertisement options, having a business profile can be extremely beneficial. When you sign up — or convert your personal profile to a business profile — be sure to complete every field possible: your business name, description, web address. Doing so will help to better ensure your profile is working for you — educating your audience and guiding your audience toward your website.
2. Claim your website via Pinterest. Claiming your website helps to establish a clear connection between the pins you create and your website. This leads to special features, which help your pins to appear more credible. These directions from Pinterest will walk you through the easy claiming process.
3. Create and curate boards relevant to what your business has to offer. We think of our Pinterest profile as a place where visitors can get to know what The Preset Market has to offer. Though we love using Pinterest for recipes, home decor, and other personal passions — our profile for The Preset Market is centered, wholeheartedly, on blogging, social media marketing, brand and web design, and mobile Lightroom presets — the education and products we offer to our customers and audience. As you create and curate your boards, keep your boards centered on topics are central to the work you do.
4. Create evergreen content. Next, create evergreen content — blog content that will be relevant to your readers (future customers and future clients) no matter when your content is discovered. By creating evergreen content, your soon-to-be-pinned content will remain meaningful and impactful, no matter when it is discovered by Pinterest users.
5. Create a pin-able graphic to accompany your content. The graphic above is an example of a pin-able graphic: a clear, easy-to-understand graphic which can be pinned. Graphics like these can be created in Adobe Photoshop or Adobe Illustrator — or using resources like Canva. By creating pin-able graphics and including them within every blog post, you’ll empower readers to pin and share your content really seamlessly.
6. Use Tailwind to schedule your pins. Tailwind (Get $15 toward Tailwind when you use our link here!) is an awesome system which allows you to schedule your pins and re-pins. In the busyness of small business ownership, with Tailwind, you can rest assured your content is being shared and re-shared. We use Tailwind at The Preset Market, and now, Pinterest is our primary source of website traffic.

We are so hopeful the above steps will guide you in creating a Pinterest strategy designed to help your business grow! Follow along with The Preset Market for more education about social media marketing!